Spring Update

Hello, friends.  Its been a while since we’ve checked in, so here is what is new with Thallo.

  • Our new Studio is almost complete and we installed our cooler this past weekend!

Its not photo-ready, we love the fact we can have a functioning space to design in.  The space is airy and larger and greener than what we had before.  While we had a love affair with our former space’s historical charm and style, logistically, it presented challenges.  Our new space is more spacious and wide open! Kinda like our schedule!

  • Ann has re-embraced her inner artist soul, painting and gardening at home.
A month-long visit from an old friend, Reed Dixon, who’s creative mind and art enlivened both of us has set Ann off on a painting frenzy.  She is creating beautiful art, and, no surprise, she is her own toughest critic.   She is also rapidly becoming  popular on Pinterest
 
  • Sara began working in the world of gourmet food and wine, as a jack-of-all-trades at The Green Turtle Market.
So far, so good. I am learning a wealth of information about wines, the daily operations of the catering department and all-things food.  An interesting transition to make from Thallo, this feels right.  I’ve also been given the freedom to make some changes to the store’s visuals, which has been challenging, in a good way.  If you shop there, you might notice those changes, particularly in the wine department.
  • Thanks to everyone that has made this bizarre transition easier for us.

We’ve been experiencing a whirlwind of emotions, but I think Ann and I both believe we’ve made the right choice to “rightsize” our business.  A special hi-five to Bill and Karl, who really helped us vacate Thallo and are all-around great men and supporters of Thallo. Also, thank you to Carlin Long, a dear friend who has guided us through the ups and downs of this and is always willing to offer constructive criticism and an honest opinion.  Heather Snyder, you too are a great friend and sounding board. We love you!  And of course, to our family, you are all the best.  Also, thank you to our Spring clients ~ we can’t wait to get our hands on your blossoms!!!

 

 

Ally + Jason – A Marietta, GA Wedding

I think Ann and I would both agree that when our work and personal friendships intersect, the experience is even more meaningful. This was absolutely the case with the following wedding.

Allyson and Jason were married on the last weekend of October in their hometown of Marietta, GA.  Allyson and I met as second graders and have been best friends ever since.  We’ve gone through the ups and downs of life together and maintained a friendship despite distance, and can always start up again like old times.

When Jason proposed, Ann and I both agreed that we couldn’t imagine not being a part of her floral story.  Ally’s style was clear from the beginning and we loved her vision of a romantic, warm, Autumn celebration.  Ally and her mother, Rita, graciously allowed us to design with no restraints. Complete freedom + perfect flowers + autumn leaves + Marietta, GA? Heaven.

The Thallo team, ready to rock.

We did the majority of design at our studio, then loaded everything up and headed north the Thursday before the wedding.  The logistics of traveling with flowers are simple.  A cold van, ample water for hydration and extreme organization. And coffee… lots of coffee.

The van, packed and ready.

Delicate blossoms were delivered via Florabundance to the venue the day before the wedding and we added finishing touches in our custom portable design space:

Pop Up Studio aka Parking Lot

The Marietta Golf and Convention Center, where the wedding was held, is perched atop the course and offers stunning vistas of the Northern Georgia hills.  I’ve always admired the city of Atlanta/Marietta because, although you’re in a major urban area, it feels like the country.

The ceremony space was anchored by this table. In the distance, the golf course and changing leaves.

We wanted the floral palette and color scheme to be reflective of the season, but void of the bright, contrasting hues that Fall is sometimes known for.  We wanted less “Autumn Leaves Bulletin Board” and more romance.  Helping us achieve that look were Caramel garden roses, antique hydrangea, hocus pocus roses, mustard-hued yarrow and porcelina spray roses.  The rustic textures were incorporated via mahoghany stained boxes for the centerpieces and floral ingredients like millet, wheat and liquid amber. Liquid amber: we couldn’t of done this without you!

 

Stay tuned for Part II.  The wedding went off without a hitch and everyone was filled with love. The room was warm with an autumn glow and I might say this could have been one of our most favorite weddings to date. Lots of love to the Mr. and Mrs.

Telephone Change

HELLO FRIENDS!

We have diconnected our studio line and will be available via email for future queries!

thallodesign@aol.com

Just wanted to keep you in the loop.  We are working on changing this information on our site as we type.

Best,
S + A
Thallo

Making Spirits Bright

Here are some images from one of our favorite floral studios, Saipua, located in Brookyln, NYC.  Saipua is the Finnish word for “soap” and this little gem of a shop not only designs some of the most ethereal, natural and striking wedding and event flowers ever, they produce organic soap.  We also appreciate the owner’s candor and honesty about the floral trade, expressed through her blog on a regular basis.  We relate. A lot.

Anyway, after our (somewhat melancholy) previous post we thought we’d share some of Saipua’s holiday flowers for you to enjoy.

Merry Christmas, y’all.

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All Good Things

 

Thallo Centerpiece from an October Wedding

Following a lovely wedding in Islamorada last weekend, our 2011 season is complete. This week we’ve been spending time preparing for our personal holidays, and moving out of our studio of the past five years.  It’s always good to edit and purge the old to get ready for new, as we take some time to reflect how we want Thallo to evolve.

We are downsizing (or “rightsizing”) our operations, reducing our overhead expenses, and working with a few select clients in the coming year. It was always our intention to offer premium flowers, comprehensive service, and an enjoyable planning experience for the families who found floral design as critical to their event’s success as we do. In the past two years, wedding budget considerations and the global flower market have made our job more challenging. We have been working harder and earning less.

The evolving Thallo will consider working with brides who have a clear, creative vision, and understand the expense involved in making that vision a reality. We have traveled to Atlanta, the Keys, and as far as Pennsylvania to work this year, and those events were very satisfying artistically as well as financially, as have our weddings with destination brides traveling to the Vero Beach area. We are very grateful for the recommendations from our vendor friends who have promoted Thallo for those celebrations. We believe opportunities like that will become our niche.

We are moving back to our comfortable, functional roots at our home studio in Indialantic, scheduling consultations and meetings on-site or in client’s homes, and will thoughtfully pursue more balanced personal lifestyles as we move forward into 2012. We will be updating our web site over the next two months so it better reflects our intention to become a “boutique” design company. In the meantime, our e-mail contact information will remain the same. If you would like to speak by phone, e-mail us for personal numbers.

Both of us will pursue other interests to see if they equal the passion we have for flowers, knowing we will find inspiration and clarity along the way. Honestly, our work has never been better, and moving toward a new business approach is exhilarating and terrifying all at once. It is always a pleasure to work with like-minded wedding professionals, and we hope to have the chance to work with you again soon.

Peace and best wishes for a happy season, and prosperous New Year.

Ann & Sara Petrosky